The Isla Bonita Moda label joins the celebration of the Isla Bonita Love Festival through a triple action that highlights and promotes the work of the creators that make up its family of brands.
As part of the Isla Bonita Love Festival agenda, last Friday 26th July, a total of eight firms belonging to the Isla Bonita Moda programme, promoted by the Island Council of La Palma through Sodepal, took part in the Gastro & Love event held in the Plaza de España in Los Llanos de Aridane, taking part in a commercial action that brought the work of the designers to all those attending, many of whom created special capsules and pieces for the occasion inspired by diversity and free love. La Palma Artesanía also participated in the event.
In addition, in order to reinforce the visibility, positioning and reach of the brands that make up the label, Isla Bonita Moda coordinated the special delivery of exclusive pieces from all the brands of the label and artisans of La Palma Artesanía, created in a unique, customised and personalised way for international artists such as Ricky Martin, Martin Garrix, Chanel Terrero, Ptazeta, St. Pedro and Orribo, who performed on the main stage of the Isla Bonita Love Festival on the evening of Saturday 27th July. Some of them did not hesitate to wear many of these pieces on stage.
Finally, and as a grand finale to Isla Bonita Moda’s participation in the Isla Bonita Love Festival, the quality guarantee seal of quality counted on the well-known actress and dancer Mónica Cruz as an exceptional guest, who was able to enjoy the different concerts dressed for the occasion by the Palma designer Waleska Morín, and wearing jewellery by the firm Atelier El Tesoro on her first visit to the island of La Palma. Both firms belong to the Isla Bonita Moda collective.
In the words of Miriam Perestelo – CEO of Sodepal – this triple commitment not only reinforces local trade and helps the firms to boost their presence in the island market, but also focuses on strengthening their positioning on the island by highlighting the value of our talents, bringing their work to profiles of worldwide renown who will undoubtedly take away from their visit to the island of La Palma a little piece of our most effervescent creativity in the fields of fashion and craftsmanship, which now go hand in hand more than ever’.
